The daily commute to work in Central London is the bane of many
people's lives. It's boring, frustrating and often very unpleasant,
being stuck in your car in traffic, or on a busy smelly hot
train. Yet still people do it when there are other options
available, for example, cycling.
In order to promote cycling as a viable means of urban commuter
transport I decided to focus on cycling as a fun, enjoyable,
exciting and exhilarating activity, instead of concentrating
on the 'boring' healthy and environmental aspects of it.
Unconfined by traffic or train times, the freedom of a bicycle allows
for exploration and the possibility of discovery and adventure.